Chico’s FAS, Inc.
Checkout Redesign
Role: UX Designer, UI Designer, VQA + UAT
Date: 2017-2018
Brand: Chico’s FAS brands - WHBM, Chico’s, Chico’s Off The Rack & Soma Intimates
Tools: Sketch App, Usertesting.com, InVision, Pen & Paper
NOTE: Given the sensitivity of data information, usability testing analysis is omitted from this portfolio.
Checkout Redesign 2017-2018
Improved Flow
Form Logic Improvements + Alert Messaging
Customer Service Findability Improvement
New logic added to decrease Cart Abandonement
More New Features - easier access, improved UI design, user friendly flow
New Express Payment and designed with Future Payment Considerations in mind
Gift Card – better feature focus and ability to add multiple cards to an order
Guest flow: Create an Account – Added benefits, UI design and password strength indicator (Currently working on moving this to delayed account creation order confirmation page)
Gifting - Better exposure, Improved flow, Gift receipt only - NEW!
Order Confirmation Page
Order Confirmation Email Template Redesign
Shipping Confirmation Email Template Redesign
Results
Measure + Learn
16% improvement in checkout abandonment
Mitigated $48M loss in eCommerce sales
More Optimizations
New Payments: ShopRunner (fast follow), Amazon Pay, and Apple Pay
CAPTCHA
Order Review Page Rework
Buy Online Pickup In Store
Curbside Pickup
Shopping Bag Redesign
Future Roadmap
Delayed Account Creation
World Pay – 3rd Party Vendor Implementation
Re-introduce Multi-ship Flow
Zip Code: Taxes & Fees Cost Estimator